5 Effective Strategies to Instantly Lower Your Cost per Click (CPC) in 2025

One of the best ways to increase your profit when running Google ads is to lower your cost per click or CPC.

Many top agencies offering website marketing services use this excellent strategy since it involves less investment or extensive resources. To decrease CPC, a few essential strategies must be followed. Once you master these strategies, you can apply them to any ad campaign and ensure the best ROI.

So, what are these strategies? What are the benefits? Are they effective?
Let’s find it out in this blog post.

Top 5 Strategies to Reduce Cost Per Click

Reducing the cost per click allows you to decrease your ad spend. It increases the ROI and enables you to increase your revenue.

Here are the top five proven strategies many agencies offering website marketing services use to lower your CPC.

1. Use long-tail keywords
   Long-tail keywords can make a huge difference in cutting ad costs. These phrases have three or more words, like “comfortable hiking boots for wide feet”. They cost less because fewer people are bidding on them. Plus, they pull in a crowd that knows what they want, giving you a better chance of making a sale. When people use long-tail keywords, it’s often a sign that they’re ready to take action.
   For example, someone searching ‘cheap flights to Paris in January’ is more likely to book a trip than typing ‘flights.’ That clear intent means your ads perform better, your Quality Score climbs, and Google rewards you with lower costs. Using these keywords takes some work, but it’s worth it. Here are a few things you can do right away.
   • Use tools like Ahref, Semrush, etc., to find phrases your audience uses.
   • Group those phrases into small, focused ad sets.
   • Write ads that match exactly what people are looking for.
   • Use negative keywords to keep out the wrong traffic.

   If you are doing it right, this approach can yield great results and ROI while considerably lowering your CPC in your PPC strategy.

2. Add negative keywords and constantly optimize them
   Negative keywords are your secret weapon for saving money on ads. You add These words or phrases to your campaigns to block irrelevant searches. For instance, if you sell premium leather bags, you should exclude terms like ‘cheap’ or ‘DIY.’ This will prevent your ads from showing up to people who aren’t likely to buy and save you money on clicks that don’t lead to sales.
   Adding and optimizing negative keywords isn’t just a one-time job; it’s an ongoing task. As a Google Ads agency in Montreal, we use a variety of tailored strategies. Look at your Search Terms report on your Google Ads account to spot keywords triggering your ads but bringing in no value. Add those to your negative keyword list to keep your campaign on track. The more refined your list, the better your ads perform. Regular updates to your negative keywords can also improve your Quality Score. This happens because Google sees your ads aligning better with user intent. Higher relevance means better ad placements at lower costs.
3. Optimize your ad schedule for better CTR
   A well-optimized ad schedule can be a game-changer for reducing your CPC. Instead of running ads 24/7, show them when your audience is most active. For example, if you’re targeting office workers, your best bet might be during lunch or evenings. By narrowing down the schedule, you save money on clicks that don’t convert. Creating the proper ad schedule isn’t about guessing. It’s about using data for your ads. As a web marketing agency in Montreal, we do this consistently. Access your campaign reports to see when your clicks or conversions are highest.
   For example, weekends may perform better for you, and late-night clicks rarely lead to sales. Use these insights to fine-tune your schedule, ensuring you’re spending ad dollars wisely. Optimizing your ad timing also helps boost engagement, leading to a better Quality Score.
   Better scores mean higher placements and lower CPCs. Combine this with other strategies, and you’ll see better ROI without extra effort.
4. Improve your ad’s Quality Score
   Boosting your Ad Quality Score is one of the most innovative ways to lower CPC. Google rewards ads with better Quality Scores by giving them better positions at a lower cost. The score hinges on three key things:
   • Your ad relevance
   • Click-through rate (CTR)
   • Improve your UX on ad landing pages

   If you get these right, your CPC will drop, and your ad performance will soar. As a top pay-per-click marketing agency, we often use this to help our clients.

   First, ensure your ads match the intent behind your target keywords. For example, if someone searches for ‘affordable yoga mats,’ your ad should mention affordability and yoga mats.

   This relevance increases CTR, a massive factor in improving your Quality Score. Better CTR signals to Google that users find your ad valuable, and they’ll charge you less for each click.

   Here are some quick tips to help boost your Quality Score:

   • Use keyword-rich headlines: Include targeted keywords in your ad headlines for better relevance.
   • A/B test your ads: Test different ad copies to find what resonates best with your audience.
   • Simplify navigation: Make sure your landing page is easy to use and has a clear call-to-action.
   • Better mobile experience:Ensure your mobile-friendly landing pages load faster on all devices.
   • Add ad extensions: Use callouts, site links, rich snippets, etc., to give users more reasons to click your ad.

   Customizing your ad landing pages is also vital. Build a custom landing page that loads fast, is easy to navigate, and answers the ad’s promise. If your ad says ‘50% off running shoes,’ your landing page should highlight that sale immediately.
   This alignment keeps users happy and boosts conversions. It also convinces Google that your ad deserves a top spot at a bargain price.

5. Keep your Ad Groups focused for higher relevance
   Focusing your ad groups closely is a simple yet powerful way to reduce CPC and boost performance.
   When your ad groups are tightly themed, Google recognizes the relevance between your keywords, ad copy, and landing pages. This leads to a higher Quality Score, lowering your costs. Plus, it makes managing your campaigns much easier and more effective. The idea is to group similar keywords together so that your ads can be laser-focused. For instance, instead of creating one broad ad group for ‘shoes,’ break it into smaller groups. You can create ad groups like ‘running shoes,’ ‘formal shoes,’ and ‘hiking boots’. Each ad group should have targeted keywords and ad copy that speaks to those searches. As a web marketing agency in Montreal, we have found this to work exceptionally well for our clients. Here’s how to fine-tune your ad groups for better results:
   • Limit keywords per group: Stick to 5–10 closely related keywords to maintain focus.
   • Write specific ads: Tailor your ad copy to match the intent of each keyword group.
   • Use dynamic keyword insertion:Automatically insert the search term into your ad to make it more relevant.
   • Review and refine:Regularly analyze performance and adjust keywords or ad copy. This will quickly improve results.

   When your ad groups are tight, your ads become more relevant to users. This improves engagement, increases click-through rates, and lowers your CPC. It’s all about quality over quantity.

Benefits of Lowering Your CPC

You can achieve better results by cutting costs where it matters in your Google ads. However, reducing your CPC has more to do with unlocking the full potential of your ad strategy than saving cash.
Let’s dive into the key benefits and see how they can transform your ad results.

Increased ROI

Lowering your CPC helps you get more out of your ad spend. By reducing the cost of each click, you can divide the saved budget for other campaigns or scale your efforts.
When cheaper clicks still drive conversions, your overall return on investment (ROI) skyrockets.

Better ad placement

Lowering your CPC helps you get more out of your ad spend. By reducing the cost of each click, you can divide the saved budget for other campaigns or scale your efforts.
When cheaper clicks still drive conversions, your overall return on investment (ROI) skyrockets.

Higher click volume

When your CPC drops, your existing budget stretches much further. This allows you to buy more clicks, which means greater exposure to potential customers for businesses looking to increase their reach.
With more clicks, you also gather more data on user behaviour, making it easier to refine campaigns.

Improved campaign scalability

Reduced CPC frees up resources to scale your campaigns across new areas, devices, or audiences. You can test more keywords or use advanced ad formats like video or responsive search ads.
With this extra flexibility, your campaigns grow without a proportional increase in spending.

Reduced Cost Per Acquisition (CPA)

When CPC decreases, the cost of acquiring a customer or lead often follows.
Lower click costs combined with consistent or improving conversion rates mean you spend less to achieve your goals. This is critical for maintaining profitability, especially in competitive industries.

OptiWeb Marketing for the Lowest CPC

Lowering your CPC is one of the best strategies to reduce your ad spend. It encourages you to be more creative with your ad strategy and afford more clicks with the same budget. That’s incredibly value-adding as ads online get more expensive. Strategies like improving the Quality Score, optimizing the negative keywords list, enhancing the UX on landing pages, etc., can help you bring down your Google Ad CPCs. However, you may need the help of a pay-per-click marketing agency to do this.

Optiweb Marketing is a top web marketing agency in Montreal that offers tailored website and social media marketing services. If you are looking for professional help with your PPC strategies, we can help. Contact us for a no-obligation Google Ads consultation call today.