Author Brad Sacks

Posted on January 20, 2025

Discover 6 E-Commerce CMS Platforms To Consider in 2025

The way businesses work has changed rapidly with the evolution of the internet and e-commerce. With 2025 already here, selecting the best e-commerce CMS platform to sell products online and work smoother and faster is becoming increasingly important. E-commerce platforms can be a deciding factor in determining the success or failure of your digital storefront, from flexibility to scalability. In this guide, we at Optiweb Marketing will discuss the six e-commerce CMS platforms to consider in 2025.

What Is An E-Commerce CMS Platform?

An e-commerce CMS, also known as an e-commerce content management system or simply CMS, is software that helps retail businesses create, manage, and optimize online stores without extensive technical expertise. These platforms have features for handling everything in a retail shop, from product listings and payment systems to inventory management and interactions with prospects and current customers. Choosing the right CMS reduces the website owner’s effort. The first decision for your new e-commerce website should be to decide on an e-commerce platform based on your business's goals. E-commerce CMS Platform Types There are so many CMS platforms, each with advantages and disadvantages based on the features it provides. Below are six of the best options for 2025:

1. Shopify

Shopify is one of the most user-friendly e-commerce platforms, and there can be something there for all kinds of products and businesses.

Key Features:

It is user-friendly and can be used by beginners.
Support for dropshipping.
Added functionality in an extensive app store.
Hosting and SSL included

Who Should Use Shopify?

Shopify is for small to medium-sized businesses needing an easy setup. This platform will be great for companies that are looking to launch quickly and will also be able to make changes after the site is launched. There are several great Shopify developers in Montreal or Shopify web development services in Montreal (we are a Shopify Partner). This Shopify puzzle store in Montreal (local puzzle warehouse) is an excellent example of such a business. SEO tools for Shopify stores are also available, and you can easily rank products and pages with the appropriate content.

2. WooCommerce

WooCommerce is a WordPress plugin that is very popular for small and medium-sized businesses and offers flexibility.

Key Features:

A vast library of plugins and themes, customizable.
It easily integrates with WordPress for blogging and blog marketing.
It is scalable and perfect for startups and small businesses aiming to grow.

Who Should Use WooCommerce?

WooCommerce website development services are best for businesses looking for more affordable options or building a personalized WooCommerce online store. Among other applications, WooCommerce can help companies that sell local services. For example, this WooCommerce online store in Montreal (local florist) is an excellent example of such a business.

3. Drupal Commerce

Drupal Commerce is widely renowned for being highly customizable and scalable, which is why it is a preferred choice for enterprise-oriented businesses.

Key Features:

They support strong tool integration for third-party tools.
Supporting multiple languages and multiple currencies.
The open source flexible solution for the creation of unique solutions.

Who Should Use Drupal Commerce?

Advanced functionality and a platform that is built for complex businesses. Particularly interesting to those who need enterprise-focused e-commerce web development services.

4. Wix

Wix, known more for being a basic website builder, has become a serious player in e-commerce.

Key Features:

Perfect for non-tech savvy users, a drag-and-drop website builder.
A complete suite of online store templates.
Marketing automation and SEO tools all in one.

Who Should Use Wix?

A targeted audience of small businesses or entrepreneurs focusing on simplicity without cutting off basic e-commerce features. Easy-to-use SEO tools are perfect for companies that target local audiences through e-commerce website development.

5. Magento

Magento is known for its robust features and scalability for large-scale enterprises.

Key Features:

Very developer-extensive customization options.
Features for protecting sensitive data with strong security.
Business with multiple product lines (multi-store management).

Who Should Use Magento?

Businesses with the resources for development and maintenance by a group of experts. As covered in the platform, it is one of the best platforms for custom website development services, as it can manage highly complex operations. Magento is great for supporting technical SEO and helping you stay ahead of the search engine curve.

6. BigCommerce

BigCommerce is a fully hosted e-commerce platform known for its solid built-in features.

Key Features:

A unique feature among hosted platforms: no transaction fees.
Cloud support for multiple sales channels like Amazon, eBay, and social media.
Enterprise-level scalability.

Who Should Use BigCommerce?

For medium to large-sized businesses, an all-in-one solution. As a professional e-commerce web development service, its robust integrations make it a popular choice. BigCommerce’s integrated SEO features, including customizable URLs and meta descriptions, combined with other factors out of your control (like third-party vendors), make optimizing your store for search engines easy.

How To Pick The Right E-commerce CMS System

When selecting the ideal e-commerce CMS platform, business owners and marketing departments should consider the following factors:

Budget: Depending on your platform (like any software), some are free to start with, like WooCommerce, while others, such as Magento, may have a hefty price tag.
Scalability: Make sure this platform can handle your business growth.
Customization: If you require advanced features, choose platforms like Drupal Commerce or Magento.
Ease of Use: If you are a non-technical user and want to launch quickly, Shopify or Wix will be a super option.

Over the years, our work for e-commerce businesses has pushed many to success by seamlessly putting together e-commerce website development and web marketing strategies. When it comes to e-commerce solutions or website development services, whether you are a startup looking for a less expensive solution or an established business, you need to be smart about choosing the right platform. OptiWeb Marketing offers Shopify web development services in Montreal, WooCommerce online stores in Montreal, and Magento Web Development to businesses looking for a partner. We are reliable and experienced and will help build, maintain , and grow your online presence. Regardless of location, your e-commerce business must keep up with the times and hire a professional e-commerce web development partner. Optiweb Marketing can take the hassle from your e-commerce platforms and build a store that generates results.

About the author:

Brad Sacks

Founder of Optiweb Marketing

Brad Sacks is the founder of OptiWeb Marketing, one of Montreal's pioneering SEO firms, established in 2010. A graduate of Florida Atlantic University with a BBA in Management, Brad is a certified digital marketing professional with credentials from Semrush and a proud BNI member. Under his leadership, OptiWeb Marketing has grown from supporting local businesses to becoming a globally recognized agency specializing in SEO, SMM, and website development on platforms like WordPress and Shopify. Passionate about helping businesses thrive, Brad and his team have partnered with over 1,500 companies across Canada and the U.S., delivering tailored strategies for measurable growth.

Frequently Asked Questions

We understand you may have questions about our services and processes. Below, we’ve compiled answers to some of the most commonly asked questions to help you get a better understanding of how we work and what we offer.

Shopify or WooCommerce, as they are user-friendly and budget-friendly.

Yes, platforms like WooCommerce, Magento, and PrestaShop offer extensive customization.

BigCommerce, WooCommerce, and Shopify are known for strong SEO capabilities.

We worked with Brad and the OptiWeb Marketing team on the revamp of our swim school’s website. We had initial call with Brad, in which he took the time to understand the vision we had for our website. Afterwards, communication was very efficient. They never hesitated to take our comments and opinions into consideration. The overall process was very professional and efficient. I would definitely recommend Optiweb Marketing to anybody looking for expert web marketing services.

Anthony Matni

We used Optiweb Marketing to revamp out website and on line presence. Brad and his team far exceeded our expectations and went above and beyond to make our business grow. Optiweb Marketing has the vision it takes to take your business to the next level and make it current and relevant in todays market.

Jade Andrews

The team at OptiWeb Marketing have been nothing short of amazing. I could not have found a better company to partner with (trust me I have looked).

Brad and his team helped create and develop our new website, built and implemented our SEO strategy and will continue to work closely with us as an extension of our team. They are are knowledgeable, professional and are always willing to go above and beyond to make sure our projects are successful. Highly recommend!

KPI Mining Solutions

Remarkable results in just a few months! I’ve been working with this SEO team for a short time, and already, I’m seeing a significant difference. Their dedication and expertise have propelled my website’s rankings and visibility beyond my expectations. Highly recommend!

Moshe Gross

Optiweb has helped a few of my clients with very important web design and SEO projects. They have all had amazing things to say about the team and I will continue to recommend them for their incredible service and amazing results.

Jason Berke

OptiWeb Marketing designed an attractive website for us. The project was done at very reasonable price, especially if you take the quality into consideration. Our experience with OptiWeb Marketing went really well and got better as the project progressed. They gave us excellent advice. This is definitely not our last project with OptiWeb Marketing. I would like to say one last thing. I have also started to use their SEO services (for a few months) and I would like to thank the OptiWeb Marketing team for their outstanding commitment to my project at a very reasonable..

Philips Sam

I was referred to OptiWeb Marketing by a friend of mine. I was looking to redesign my website at an affordable price. They came up with a very attractive design that I immediately liked. Once we had the platform, they worked diligently to get the website up and running asap. Throughout the process, they kept in constant communication to ensure a high level of quality and service. I was very impressed and would recommend them to anyone looking to redesign their website.

Robert Bohbot

It has been a pleasure working with Optiweb Marketing Montreal over the past 7 months. We were looking to start optimizing our website for SEO and had a limited budget. Optiweb Marketing was able to overcome many obstacles and as a result we started to see tremendous progress.
Professional, punctual and easy to communicate with – would definitely recommend!
Thanks for the great work!

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